Korean YouTuber Kim Pro (KIMPRO) drew attention by ranking No. 1 in annual views among YouTube channels worldwide in 2025.
According to YouTube channel analytics sites including Playboard on the 7th, Kim Pro's total views last year were tallied at about 77.5 billion.
This far outpaced the No. 2 channel, "Double Date," which recorded about 61.5 billion views. It also more than doubled the annual views of U.S. YouTuber MrBeast, who has the most subscribers in the world, at about 38.1 billion.
Kim Pro is a former concert planner and is known to personally handle everything from planning to directing and editing. After launching the channel in Aug. 2022, the channel grew quickly by creating content with Yu Baekhap, a cousin and influencer.
With Shorts-centered meme, challenge, and skit content, the channel gained popularity among English-speaking and Asian viewers. Then, in April last year, about 2 years and 8 months later, it surpassed 100 million YouTube subscribers, the first in Korea. The current subscriber count is about 128 million, ranking No. 1 in Korea and No. 9 worldwide. The proportion of overseas subscribers is said to be higher than domestic subscribers.
No. 2 in domestic subscribers is Blackpink's official YouTube channel (about 99.6 million), and No. 3 is the group BTS's official channel (about 82 million).
According to the YouTube channel analytics site NoxInfluencer, Kim Pro's estimated daily revenue is 470 million won, and annual revenue is 172.2 billion won. However, these are estimates, and actual revenue may vary depending on ad types and viewer location.