A special event where visitors can find goods using Korea's cultural assets, which have drawn global attention amid the Korean Wave with titles like "K-pop Demon Hunters," will be held in the heart of Seoul.
The Korea Tourism Organization (KTO) said on the 22nd that it will open a Korea tourism souvenir pop-up store at Kinetic Ground on the 9th floor of Lotte Department Store's main branch in Sogong-dong, Seoul, from the 26th to the 31st.
The pop-up store, themed "K-souvenir New Year Gift Shop," will feature souvenirs that won awards at the "2025 Korea Tourism Contest."
A total of 96 items from 19 corporations will be sold, including the "Joseon Royal Family Wine Stopper," which won the President's Award, and the "Gold Leaf Craft DIY Coloring Kit: Korean Traditional Glitting," which won the Prime Minister's Award, at this year's contest.
To commemorate the event, the organization will give a New Year postcard to every customer who purchases products at the pop-up store. Customers who spend 30,000 won or more will receive an additional sticker pack with a New Year motif.
Yoo Han-soon, head of the Shopping and Accommodation Team at the Korea Tourism Organization (KTO), said, "It will be a meaningful event to directly showcase the value and charm of Korea's tourism souvenirs to domestic and international consumers at a hub of shopping and tourism," adding, "Through this pop-up store, we will widely promote the excellence of our souvenirs. It will also be an opportunity for tourists to keep precious memories of their trip to Korea."