The Seoul city public delivery app "Seoul Delivery+ Ttaenggyeoyo" has added pizza and hamburger franchise categories, following chicken. When ordering food through the app, users can stack discounts such as app-only coupons and franchise headquarters promotions. Consumers ease price burdens, while business owners reduce marketing expense and fees.
The Seoul Metropolitan Government said on the 28th that it signed a "win-win agreement for pizza and hamburger franchises to vitalize Seoul Delivery+ Ttaenggyeoyo" with Shinhan Bank, the Korea Franchise Industry Association, and 11 leading franchise headquarters in the pizza and hamburger sectors.
This agreement expands the scope to pizza and hamburgers, following an agreement with 18 chicken franchise companies in April. Participating franchises are Domino's Pizza, Pizza Hut, Lotteria, Burger King, No Brand Burger, Papa John's Pizza, Cheongnyeon Pizza, Pizza Alvolo, No More Pizza, Pizza Maru, and 7th Street Pizza.
Accordingly, the Seoul Metropolitan Government said users can receive more benefits when ordering pizza or hamburgers through Seoul Delivery+ Ttaenggyeoyo. The city, Shinhan Bank, and franchise headquarters will each share costs so that users can stack pre-discounts on delivery-only vouchers, Ttaenggyeoyo discount coupons, and franchise headquarters promotions. However, promotional discount coupons will be provided until the budget runs out.
In addition, through this agreement, the Seoul Metropolitan Government will provide administrative support and publicity for overall operations. Shinhan Bank plans to support business-to-business (B2B) merchant sign-ups, expand participation, and carry out promotions. Each franchise headquarters will join joint promotions and issue coupons.
With this expansion of discounted categories, the Seoul Metropolitan Government expects a further rise in market share. The market share of Seoul Delivery+ Ttaenggyeoyo (nationwide basis) rose about threefold, from 2.58% in February to 7.5% in October this year. The number of affiliated stores is 55,800, and cumulative membership stands at 2.3 million. That means about one out of every four Seoul residents has signed up for the app.
Kim Tae-gyun, Seoul's first vice mayor for administrative affairs, said, "We will continue to do our utmost to implement policies that give small business owners breathing room and help citizens' lives."