PR consulting corporations Prain Global said on the 10th that it officially launched the global PR agency alliance "PGA Plus (Prain Global Alliance Plus)."
PGA Plus is a global alliance joined by PR firms from 33 countries representing key regions such as Asia, Europe, and the Americas. Local PR firms in each country collaborate organically like a team to provide overseas PR and marketing services. Prain Global has built a global collaboration network by signing memorandums of understanding (MOUs) with PR firms around the world for more than three years since 2022.
PGA Plus combines each company's media network, marketing infrastructure, and PR expertise to provide localized global communication solutions. The newly launched PGA Plus includes participants such as Germany's "Serviceplan PR & Content," France's "JIN," the United Kingdom's "W Communications," the United States' "Bospar," South America's "LATAM Intersect PR," Japan's "Sunny Side Up," Taiwan's "Elite PR," Indonesia's "Inke Maris," and the United Arab Emirates' "Nine Yards Communications."
Prain Global plans to expand the participating countries to more than 50 within the year and to push for establishing overseas branches in the United States and Singapore.
Chief Executive Kim Pyung-Ki of Prain Global said, "PGA Plus is the work of putting the entire world on one desk across borders," adding, "wherever the client wants is our field site, and going forward we will broaden our stage to the overall content industry."
Klaus Weise, managing partner at Serviceplan PR & Content, said, "Prain Global is the optimal partner with whom we can share our values and services," adding, "this collaboration will be an important opportunity for carrying out global projects and expanding our network."