Seoul City donates goods worth 18 million won purchased with corporate card reward points to the Community Chest of Korea in Seoul; from left, Lee Sang-hoon, director-general of finance for Seoul City, poses for a commemorative photo with Shin Hye-young, Secretary-General of the Community Chest of Korea in Seoul, at the donation handover ceremony. /Courtesy of Seoul City

The Seoul city government said on the 31st that it purchased goods worth 18 million won with points accumulated from corporate card use and delivered them to the Community Chest of Korea in Seoul (Fruit of Love).

The donated items include SPC gift recharge cards (Happy Point Cards), books, and household goods. Through the Seoul branch of Fruit of Love, they are to be delivered to about 20 child welfare facilities in Seoul.

The Seoul city government last year joined 23 SPC brands and the four major bookstores—Kyobo, Young Poong, YES24, and Aladin—as a corporate member. Accordingly, each time it used a corporate card at these places, it received points equivalent to 0.5% to 5% of the spending.

The Seoul city government plans to increase the number of merchants where points can be accumulated under the corporate name and hold one or two events a year to share donated goods using the accumulated points.

Lee Sang-hun, director of the Finance Bureau at the Seoul city government, said, "We will step up promotion so that the accumulation and sharing of points can spread to other local governments and institutions."

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