Fashion magazine "W Korea" issued an official apology over controversy related to a charity event it hosted ahead of "World Breast Cancer Day (Oct. 19)."
W Korea said in an apology posted on its official website on Oct. 19, "The 'Breast Cancer Awareness Campaign: Love Your W' began in 2006, and for 20 years we have worked to raise awareness of the importance of early screening for breast cancer," adding, "However, the event on Oct. 15 drew criticism that its composition and proceedings were not appropriate in light of the campaign's purpose, and we take this seriously."
It continued, "Above all, we offer our deepest apology for failing to carefully consider the position of breast cancer patients and their families, causing discomfort and pain," and added, "We feel only remorse when we think of the many people who sympathized with the purpose of the campaign and participated with good intentions, who must have been inconvenienced by the controversy." It went on, "Thinking of everyone who was disheartened by this event, we are reflecting on our shortcomings."
W Korea also said, "At the core of this campaign over the years has been informing people about the importance of early detection of breast cancer and supporting the activities of the Korea Breast Health Foundation, which provides surgery and treatment costs for low-income patients, as well as the support of those who showed warm interest to sponsor those activities." It continued, "So that their affectionate sincerity does not lose its luster, we will continue to review and address shortcomings based on various criticisms and suggestions," adding, "We will take this opportunity to more thoroughly reexamine the entire process of planning and executing events."
On Oct. 15, W Korea held the 20th-anniversary event for the breast cancer awareness campaign "Love Your W 2025 (LOVE YOUR W 2025)" at a hotel in Jongno District, Seoul. The event was attended by BTS members, actor Lee Young-ae, members of Ive, and other entertainers.
At the time, W Korea introduced the event as "the largest charity event in the country," saying, "We will host a gala dinner and party, support the activities of the Korea Breast Health Foundation by donating revenue, and, through a participatory campaign, support screening and treatment costs for women and low-income people."
However, videos and photos of the event released on social media (SNS) later showed entertainers in glamorous outfits drinking the alcoholic beverages provided and enjoying musicians' performances, prompting criticism that it was in effect close to a lavish party.