The food that captured the taste of foreign tourists visiting Jeju is known as 'black pork.'
The Jeju Tourism Organization released a report on the 4th titled 'Content about Jeju seen through overseas social media: Food.' This report analyzed 35,979 social media data entries from three countries—Japan, Taiwan, and Singapore—over the past two years. The ranking of popular foods shows black pork in first place, tangerines in second, and coffee in third.
In the case of black pork, a scene from the Japanese variety show 'Riarudoru WEST,' where black pork was eaten, was shared on X and Instagram, causing a surge in mentions. Tangerines and coffee mainly received consistent attention through personal reviews.
The percentage of positive responses regarding Jeju food was highest in Taiwan at 71%, followed by Singapore at 47% and Japan at 21%. In Taiwan, there were many personal experience-based posts primarily on Instagram and YouTube, while in Japan, mentions of restaurants visited by K-idols such as BTS accounted for 25.1% of the total, highlighting the influence of K-content.
Singapore had a high proportion of review channels, with shares focusing on overall travel experiences in Jeju, such as 'location,' 'recommendation,' and 'thanks.'
A representative from the Jeju Tourism Organization noted, 'We plan to use these results as foundational data for food content and social media marketing strategies,' adding, 'In the future, we will also publish overseas social analysis data on follow-up topics such as experiences and activities and the Netflix series 'When Life Gives You Tangerines.'