A study found that three out of four domestic brand products sold on overseas online platforms are counterfeit.
On the 29th, Seoul City announced the results of inspections of domestic brand products sold on overseas online platforms.
This inspection targeted 20 products from seven domestic brands sold on overseas online platforms, including AliExpress. The products include ▲clothing (6 items) ▲swimwear (3 items) ▲accessories (3 items) ▲children's toys (8 items). These products were reportedly being sold at prices discounted by up to 97% compared to the regular price.
The inspection results revealed that a total of 15 products were classified as 'counterfeit.' All nine products from four clothing and swimwear brands showed differences in logos and labels compared to the authentic ones. The labels were written in Chinese and lacked inspection marks or indications like manufacturer name and precautions.
All three products from two accessory brands were deemed counterfeit. In the case of bags, the product size, logo position and size, and material forms differed from the authentic ones. Hairpins had different fabric materials and gold foil colors compared to the authentic ones, and the packaging used was also different from the genuine product. It was revealed that the mats were not products made by the respective brand, representing a case of brand misuse.
Among the eight products from three children's toy brands, three products were classified as counterfeit. Unlike the authentic products, the joints of the toys were loose, and the quality in terms of painting, materials, etc., was inferior, posing risks of breakage and exposure to harmful substances.
Based on the results of this inspection, Seoul City requested the suspension of sales of the products identified as counterfeit on overseas online platforms.
Kim Myung-sun, head of the Fair Economy Division of Seoul City, said, "The circulation of counterfeit products through overseas online platforms undermines the trust of authentic brands and disrupts fair market order," and added, "We will do our best to strengthen monitoring of counterfeit products to prevent consumer harm."