Seoul has been selected as the most favorite city for the global MZ generation for four consecutive years.
The Seoul Metropolitan Government and the Seoul Tourism Foundation announced on the 20th that Seoul received the Favorite Worldwide City award at the '2025 The Trazees'.
Following Seoul are Dublin, Ireland (2nd), Hong Kong (3rd), and London, England (4th).
The Trazees is an event hosted by FXExpress Publications, the parent company of the global travel media 'Global Traveler.'
Traze Travel selects award winners in various categories such as destinations, hotels, and tourist cities each year through reader voting. The primary readership of Traze Travel is aged 25 to 40, with an average annual income of about $210,000 (approximately 280 million won).
The Seoul Metropolitan Government stated that the positive factors for this award include the global spread of K-culture, the charm of a city where tradition and modernity coexist, and digital-based smart tourism infrastructure. Consequently, the Seoul Metropolitan Government plans to continuously develop urban tourism content and expand marketing to provide the travel experiences desired by the MZ generation.
Gil Gi-yeon, the CEO of the Seoul Tourism Foundation, said, "We will strive for the world city of Seoul, where tourism, business, and culture and arts coexist, to be consistently loved by people around the globe." Seo Jong-won, Director of the Seoul City Tourism and Sports Bureau, noted, "Being ranked 1st for four consecutive years proves the brand value and competitiveness of Seoul as a global tourism and cultural city," and added that "we will continue to provide various forms of support to develop into an even more attractive city."