The appearance of the Gyeongnam Province tourism promotion and marketing event held in Taiwan./Courtesy of Gyeongnam Province

Gyeongsangnam-do is making every effort to attract tourists in line with the government policy allowing visa-free entry for Chinese group tourists temporarily starting September 29.

According to Gyeongsangnam-do on the 14th, the province and the Gyeongnam Tourism Foundation have started developing and selling stay-type tourism products targeting tourists from the Greater China region for the second half of the year. This product is designed to connect 9 cities and counties, including Geoje, Tongyeong, and Jinju, allowing visitors to experience natural landscapes, history and culture, and local festivals all at once.

In particular, they will introduce consolidated stay-type group tourism products in collaboration with major travel agencies from Greater China, such as 'Shengyun International Travel Agency' from China, and 'Colatour' and 'Lion Travel' from Taiwan.

The Gyeongnam Tourism Foundation plans to conduct active promotions, including subsidizing accommodation costs of 50,000 won per foreign tourist.

A Gyeongsangnam-do official noted, "This special promotion will maximize the effect of attracting tourists and will not only contribute practically to revitalizing the stay in Gyeongnam but also promote the use of accommodation facilities in the province, which will directly benefit the local accommodation industry."

Sung Pil-sang, head of the tourism marketing division at the Gyeongnam Tourism Foundation, said, "The Greater China region is the core market for Gyeongnam tourism," adding, "We will effectively convey the region's appeal through already developed city and county-linked tourism products and lead to tangible results in attracting tourists."

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