The scene of an affair involving a famous businessman captured during the concert of the global band Coldplay has become a topic of discussion after being parodied by domestic public officials.
This video is to promote the 'Food Tech Leading City Forum' jointly hosted by Chuncheon and Gwangmyeong, and has received positive reactions such as 'I support this affair' and 'They should be rewarded.'
On the 23rd, Chuncheon City posted a video titled 'When Chuncheon and Gwangmyeong Got Caught (feat. Ministry of Agriculture, Food and Rural Affairs)' on its official Instagram account. The video features two men representing 'Chuncheon City' and 'Gwangmyeong City' hugging each other from behind like a couple, and when a camera on the electronic display board captures them, they swiftly hide their faces.
This is a parody of a couple caught by a camera showing the audience at Coldplay's concert held recently in Boston, Massachusetts, which has become a global meme.
Andy Byron, Chief Executive Officer (CEO) of ASTK, and Christine Cabot, Chief People Officer (CPO) of the same company, were hugging from behind at the Coldplay concert. When their image appeared on the electronic display board, they were visibly shocked and quickly separated.
Cabot turned her back while hiding her face with both hands, and Byron squatted down to evade the camera. The video from the Coldplay concert, described as 'an affair accidentally exposed,' quickly spread across social media platforms such as TikTok and X (formerly Twitter), and the identities of the two individuals became known.
Byron was married, while Cabot's remarriage status is unknown after her divorce in 2022. As the controversy grew, Byron resigned on the 19th.
Chuncheon City quickly parodied the scene that has emerged as a global meme, leading to considerable interest in the jointly hosted 'Food Tech Leading City Forum' with Gwangmyeong. The last part of the parody video also featured the forum advertisement poster.
The forum, scheduled to be held at Chuncheon City Hall on the 25th, is set to discuss the development direction of personalized food industries based on the Food Tech Research Support Center and to accelerate the creation of an industrial ecosystem. Gwangmyeong commented on the video saying, 'Did we get caught? Let's meet up for real on the 25th!' The city of Taebaek also drew attention with a witty comment, 'How can you do this to us?'
This video surpassed 2.07 million views just one day after being posted, at 3 p.m. on the 24th. Considering that views for other promotional reels on Chuncheon's account mostly hover around 10,000 to 20,000, it has garnered a hot response.