Daejeon's representative bakery 'Seongshimdang' has gained attention after being featured on a Japanese TV program.
On the 24th, STV (Hokkaido Broadcasting)'s program 'Dosanko Wide' introduced tourist attractions and food in Daejeon under the theme 'Hidden gems in Korea for families'. The broadcast featured major attractions in Daejeon, including Seongshimdang, Oworld, and Kalguksu.
A Japanese reporter visiting the Seongshimdang DCC branch mentioned the crowd waiting in line from early morning, saying, 'It's relatively less crowded now.' After tasting the signature menu item 'Twigim Soboro', they praised it, stating, 'The outside is crispy like a cookie, and the inside is moist and soft', adding that it has a 'unique texture not found in Japan.'
Following the broadcast, Japanese online communities reacted positively with comments such as, 'I wonder why they are lining up like that,' 'There are really a lot of things to eat in Korea,' and 'I've only been to Seoul, but I want to go to Daejeon too.'
With the popularity of Seongshimdang, Daejeon is also being highlighted as a travel destination. According to Consumer Insight's analysis of domestic travel destination market share, Daejeon saw an increase of 1.0 percentage points in visitation compared to 2023, recording the largest rise in the country. Statistics from the online travel agency Nolyuniverse showed that for the Golden Holiday (May 1-6), the number of bookings in Daejeon increased by 190% compared to the previous year, making it the number one in the country.