The revenue from Instagram's short-form video 'Reels,' which has recorded over 100 million views, is catching the attention of internet users.
On the 14th, a video titled 'Instagram Reels 100 million views revenue' was posted on several online communities. The video features bodybuilder influencer A, who has about 140,000 subscribers, showing a scene from November 10 of last year where he punches a machine at an arcade, saying, 'Post-drinking, it's a gentleman's law.'
In the video, the man, with well-trained arms, spins around before preparing himself and approaches the punch machine. After delivering a powerful punch, the score climbed endlessly, but the score was not disclosed. This approximately 6-second video attracted a lot of attention, achieving over 100 million views on Instagram.
Subsequently, on the 12th, A revealed the punch score, which was not disclosed in the previous video, and the payment details received from Instagram in a video titled 'How much did I earn from my 100 million view punch video?' At that time, the punch score was 9,447.
According to the disclosed payment details, A started receiving payments on December 6 of last year with $531.61, followed by $2,966.82 on the 20th of the same month, and $1,189.34 on the 7th of this month, bringing the total earnings to $4,687.77 (about 6.86 million won) to date. All payments were deposited under the name of Facebook, Meta's main social media platform.
Internet users reacted, saying, 'If you hit it once, you earn more than a salary,' '700,000 won for a 6-second video is no joke,' and 'Reels has no ads, but purely from views, it can generate revenue.'