Interest is growing as Talida Cum Cha Munsun, the third generation owner of Aekyung Group, suddenly closed their YouTube channel.
Since September last year, Cha launched a corner titled “Cha Munsun's Runaway Dream” on the Talida Cum YouTube channel, debuting as a YouTuber and starting communication with the public. However, as of the 2nd, when accessing the official Talida Cum channel, a message appears stating that the page is unavailable.
Some speculate that Cha might have been caught up in the backlash as calls to boycott Aekyung Group, the parent company of Jeju Air, are emerging following the Jeju Air passenger plane crash.
Born in 1986, Cha is the granddaughter of Aekyung Group Chairman Jang Young-sin and the eldest daughter of Aekyung Group Vice Chairman Cha Hyung-seok. After graduating from Yewon School, Cha majored in vocal music at the Manhattan School of Music in the United States. Cha then gained practical experience at Maeil Dairies' food service division and in marketing at Aekyung Industrial, before launching the vegan cosmetics brand Talida Cum in 2019.
Cha married SeAH Group's third-generation owner, Lee Tae-sung, the CEO of SeAH Holdings, in 2013 and has three children.