Samjin Pharmaceutical(005500) will bring in an outside expert to lead its consumer healthcare (CH) business and move to strengthen its over-the-counter (OTC) and consumer healthcare operations.
Samjin Pharmaceutical said on the 11th that it has hired Executive Director Kim Dae-hyun, an OTC and THC marketing expert, as CH division Deputy Minister.
Executive Director Kim, a pharmacist who graduated from Seoul National University's College of Pharmacy, built field experience at hospitals and pharmacies. He then served as head of marketing planning at Hanmi Group's Onlinepharm and as head of OTC marketing at Dongwha Pharm, accumulating about 25 years of experience in pharmaceuticals and consumer healthcare.
A key strength cited is experience across the consumer-facing business from product planning to marketing and the establishment and execution of sales strategies.
Notably at Dongwha Pharm, he drove growth in the OTC business and expanded related sales. By analyzing consumer and market data, he reset brand positioning and also helped grow major brands to No. 1 in the market.
He also took part in expanding online and overseas distribution networks and in developing new business areas such as derma cosmetics and pet healthcare.
Samjin Pharmaceutical plans to use Executive Director Kim's market data analysis and consumer insights to strengthen the competitiveness of existing flagship brands such as Geborin and Anjeong-aek. At the same time, it aims to discover new categories and broaden the scope of the CH business.