The domestic telemedicine platform Doctor Now said on the 6th that it appointed Jeon Ji-ung as chief marketing officer (CMO).
Jeon served for 11 years at Kurly, leading business-to-consumer (B2C) marketing and driving service growth strategies. By using coupon discount promotions based on customer segmentation, Jeon contributed to attracting new users and improving retention among existing customers.
Doctor Now plans to use the addition of Jeon as CMO to raise awareness of its telemedicine service and expand its user base. It said it will strengthen data-driven, precise marketing strategies and, after telemedicine is institutionalized, move up to a more mature digital medical service.
Since joining Doctor Now, Jeon has been designing segmented marketing strategies tailored to the characteristics of each condition and customer. Jeon presented a growth strategy that simultaneously pursues not only the acquisition of new users but also the reactivation of existing users' service use.
Jeon said, "Doctor Now is an organization that leads the telemedicine and Digital Healthcare markets and has built up service experience, partnership infrastructure, and data assets," adding, "Given its high customer loyalty, with follow-up visit and return visit rates approaching 80% depending on the disease group, we will focus on creating an experience that connects first use to ongoing care management through relationship-based marketing."
Doctor Now is Korea's No. 1 telemedicine platform, offering telemedicine and in-person appointment booking, as well as medication delivery and pickup services.