Cho Sun-hye, chair of GeoYoung, delivers commemorative remarks at the 24th anniversary ceremony at GeoYoung headquarters in Yeonhui-dong, Seodaemun-gu, Seoul, on the 3rd. /Courtesy of GeoYoung

GeoYoung GeoYoung, Korea's No. 1 pharmaceutical distributor, marked its 24th anniversary and declared a companywide artificial intelligence (AI) transition (AX·AI Transformation) to drive work innovation.

GeoYoung said on the 3rd it held a ceremony at its headquarters in Yeonhui-dong, Seodaemun-gu, Seoul, to mark its 24th anniversary and announced an AX strategy to overhaul its work system around AI.

Chairperson Jo Sun-hye said in a commemorative address, "For the first time since the company's founding, we surpassed 5 trillion won in sales on a consolidation basis last year," adding, "All institutional sectors grew evenly, and expanding both scale and revenue was thanks to the efforts of all employees."

Jo emphasized the need for an AI transition to secure corporations competitiveness, noting that rapid advances in AI technology are quickly changing the industrial environment. Jo said, "AI capability has become both the individual work capability of employees and an essential condition for the company's survival," adding, "We will launch a companywide AI transition to write a new chapter in South Korea's pharmaceutical distribution."

GeoYoung will first redesign the end-to-end work processes of pharmaceutical distribution and management—ranging from ordering and receiving to shipping, settlement, and settlement of account—into AI-based workflows. The plan is to shift the work system so AI handles data analysis, document drafting, and risk detection, while people focus on decision-making and final approvals.

The scope of AI adoption will expand beyond the office institutional sector to logistics and delivery sites. Following the introduction of an AI-based work system in the purchasing institutional sector, the company plans to broaden AI use to receiving and shipping instructions, purchase returns, inventory management, delivery route design, and the management settlement of account process to boost operational efficiency.

Jo said, "Leave simple, repetitive tasks to AI, and employees should focus more on planning ability, insight, and the judgments only people can make," adding, "We will convert every workflow to an AI workflow to lead in this era of change."

Founded in 2002, GeoYoung is Korea's largest healthcare platform corporations and has led innovation in pharmaceutical distribution by introducing the industry's first operations separating sales and logistics, a twice-daily delivery system, and large logistics centers. It is currently expanding into GPO (group purchasing for hospitals), 3PL·4PL logistics, healthcare IT, and radiopharmaceuticals.

Meanwhile, to mark its 24th anniversary, GeoYoung also carried out promotions for 176 group employees.

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