Dongwha Pharm said on the 29th that it appointed Director Kim Ji-yoon as the new head of the living health marketing division.
The living health marketing division is an organization under the living health headquarters and oversees the beauty marketing team and the health functional food marketing team. Going forward, Director Kim will lead Dongwha Pharm's overall brand strategy and marketing in beauty and health functional foods.
Director Kim is a brand marketing specialist with more than 17 years of experience in the beauty industry. In 2008, the career began at LG H&H as a color cosmetics brand manager (BM) team lead, and later handled brand marketing across various cosmetics categories, including color cosmetics and skincare, at Celltrion Skincure and ABLE C&C MISSHA.
In 2020, Kim joined as a director of the cosmetics business division at Chong Kun Dang pharmaceutical Health and led the cosmetics business of a pharmaceutical affiliate. Kim also graduated from the business administration department at Chung-Ang University and, in 2018, participated in authoring the cosmetics product planning strategy course at the Korea Human Resource Development Institute for Health & Welfare (KOHI).
Director Kim Ji-yoon said, "I feel a sense of responsibility to take charge of the living health marketing division at Dongwha Pharm, which has a 129-year history," and added, "Based on the brand marketing experience I have built, I will create brands trusted by consumers in the beauty and health functional food sectors."