PharmaResearch said on the 10th that its premium derma-cosmetics brand "Rejuran Cosmetic" is strengthening its foothold in the Southeast Asian market.
According to the company, Rejuran Cosmetic is expanding sales on major e-commerce platforms in Southeast Asia. Based on Shopee sales data from the 1st to the 4th, the largest e-commerce platform in Vietnam, it ranked No. 1 in sales among K-beauty brands in the skincare category in Malaysia. Its flagship product, "Rejuran Dual Effect Ampoule," ranked No. 1 in Malaysia and No. 2 in Singapore in the ampoule/serum category.
Local growth is continuing. Rejuran Cosmetic saw sales grow about sixfold within five months after entering the official Shopee Malaysia store earlier this year. On Apr. 4 it became the first K-beauty brand to join TikTok Korea's "Southeast Asia cross-border solution," and recorded double-digit growth within a month of its launch in the Malaysian and Philippine markets. The solution is a platform that supports Korean businesses in entering TikTok Shop in Southeast Asia.
The product driving growth is the "Rejuran Dual Effect Ampoule." The product applies c-PDRN (polydeoxyribonucleotide), Rejuran Cosmetic's key ingredient, and PharmaResearch's patented DOT® technology. It is characterized by helping manage elasticity on both the surface and inside of the skin.
A PharmaResearch official said, "Based on the results confirmed on online channels, we will further expand touchpoints with local consumers and continue to promote Rejuran Cosmetic's differentiated skincare value in the global market."