PharmaResearch's skin-improving (derma cosmetic) beauty brand Rejuran Cosmetic is accelerating its push into the North American market by expanding local distribution networks.
PharmaResearch said on the 2nd that after Rejuran Cosmetic entered the Olive Young store in Pasadena, which opened on May 29, it will additionally enter the Westfield Century City location opening this month. It has also begun selling products on Olive Young's U.S. online store.
The new placements are part of a strategy to expand North American distribution. Rejuran Cosmetic, a derma cosmetic brand applying PharmaResearch's patented DOT c-PDRN technology, has been broadening its U.S. reach through major channels such as Amazon and Sephora.
On the back of this, PharmaResearch's cosmetics sales in the first quarter of this year rose about 51% from the same period a year earlier.
At Olive Young, sales focus on flagship products with strong recognition. These include the "Dual Effect Ampoule," selected as an Olive Young recommended product "Ol-yung Pick," as well as the "Turnover Ampoule," "Nutritive Cream," and "Turnover Mask."
According to the company, ampoule products in particular drew attention from local consumers by becoming bestsellers on Olive Young's U.S. online store immediately after launch. Rejuran Cosmetic plans to strengthen its local sales base by expanding collaboration with CJ Olive Young's U.S. subsidiary and through various marketing activities.
A company official said, "With our entry into Olive Young in the U.S., local consumers can access Rejuran Cosmetic more easily," adding, "We will lead with our flagship products to expand our presence in North America as a premium K-derma cosmetic brand."