Dong-A Pharmaceutical Co. said on the 29th that its inner-beauty brand "AILLO" has entered the U.S. market. Inner beauty means achieving cosmetic benefits by taking care of health from within. It refers to the concept of an ingestible cosmetic that improves the inside rather than changing only the skin's surface by applying topical products.
AILLO recently entered Olive Young in California. Five products are featured, including a collagen ampoule and Kamut enzyme enhanced by Dong-A Pharmaceutical Co.'s technology. The company also plans to showcase AILLO on local online malls and expects online-offline synergy.
Dong-A Pharmaceutical Co. is presenting products in the United States, China, Japan, Vietnam and Mongolia, among other markets. According to market research firm Verified Market Reports (VMR), the global inner-beauty market is projected to grow from 7 trillion won in 2024 to 17 trillion won in 2033.
A Dong-A Pharmaceutical Co. official said the company will "promote the excellence of K-inner beauty worldwide and provide a healthcare experience."