Hanmi Group's holding company Hanmi Science is officially launching the premium derma cosmetic brand "ADESII (Adesii)" and is moving in earnest to target the beauty market.
Hanmi Science said on the 21st that it unveiled Adesii, a derma cosmetic (skin-improving cosmetics) brand that pursues the skin's inherent balance and recovery. Adesii is a brand that puts forward "Advanced," "Derma," and "Science" as its core values.
The company said, "Based on Hanmi Group's more than half-century of pharmaceutical research and development (R&D) capabilities and skin science technology, we implemented a precise ingredient blend tailored to the skin's structure."
The brand slogan is "I CAN SEE." It means the brand goes beyond merely highlighting efficacy to enable consumers to directly sense and confirm changes in their skin. In particular, it focuses on delivering "visible results in 2 weeks," which is about half the skin turnover cycle.
Adesii intuitively visualizes efficacy through its formulation and packaging, and increases consumer accessibility by offering high-performance ingredients in small quantities. It also excludes artificial colorants and fragrances to minimize skin irritation and aims to build sustainable brand trust.
Meaning is also embedded in the last two vertical lines (II) of the English brand logo "ADESII." They symbolize synergy between the proprietary ingredient "H-EGTI" and additional ingredients, while also representing the Roman numeral "2" to emphasize "results in 2 weeks."
Adesii's key ingredient is the patent-pending "H-EGTI." It is a complex material that combines the natural amino acid "EGT (Ergothioneine)," which has antioxidant properties, with the plant-derived flavonoid ingredient "Resistress." The company said it is designed to boost the skin's resistance to external stimuli and oxidative stress and help improve skin elasticity.
The first product Adesii is introducing is the highly concentrated anti-aging product "Black Pearl PDRN Neo Serum." This product contains "H-EGTI," along with collagen water and Black PDRN (sodium DNA) ingredients.
According to the company, clinical tests confirmed improvements in sunken cheeks, eye-area elasticity, and dual skin density, and a low-irritation test for sensitive skin was also completed. Adesii plans to sequentially expand its functional lineup, including brightening, wrinkle care, and lifting.
Offline marketing will also be conducted. Hanmi Science will hold an Adesii pop-up event from the 27th to the 1st of next month around Yeonmujang-gil in Seongdong-gu, Seoul. Applying the brand's symbolic "street runway" concept, it plans to run consumer experience events.
On the official online mall, the "Black Pearl PDRN Neo Serum" will be sold at a 15% discount along with a giveaway event for new members.
A Hanmi Science official said, "Adesii is a brand designed to let consumers directly confirm changes in their skin by applying a pharmaceutical process-based precision formula to cosmetics," adding, "We will grow it into a high-performance brand that sets a new standard in the derma cosmetic market."
Meanwhile, Hanmi Science also operates the pharmacy-exclusive derma brand "PRO-CALM." PRO-CALM grew 75% year over year last year and is expanding its presence in Korea's derma cosmetic market.