Hanmi Group's holding company Hanmi Science is officially launching the premium derma cosmetic brand "ADESII (Adesii)" and moving in earnest to target the beauty market.
Hanmi Science said on the 21st it unveiled Adesii, a derma cosmetic (skin-improving cosmetic) brand that pursues the skin's inherent balance and recovery. Adesii is a brand that puts forward "Advanced," "Derma," and "Science" as its core values.
The company said, "Based on Hanmi Group's more than half-century of pharmaceutical research and development (R&D) capabilities and skin-science technology, we realized a precise blend of ingredients tailored to skin structure."
The brand slogan is "I CAN SEE." It means the brand goes beyond simply emphasizing efficacy, allowing consumers to directly feel and check skin changes. In particular, it focuses on delivering "visible results in 2 weeks," about half a skin turnover cycle.
Adesii intuitively visualizes efficacy through its formula and packaging, and improves consumer access by configuring high-function ingredients in small volumes. It also excludes artificial colors and fragrances to minimize skin irritation and build sustainable brand credibility.
Meaning is also embedded in the last two vertical lines (II) of the English brand logo "ADESII." They symbolize synergy between the proprietary ingredient "H-EGTI" and additional components, while also shaping the Roman numeral "II" to highlight "results in 2 weeks."
Adesii's key ingredient is the patent-pending "H-EGTI." It is a composite material that combines the natural amino acid "EGT (Ergothioneine)," which has antioxidant properties, with the plant-derived flavonoid ingredient "Resistress." The company said it is designed to boost the skin's resistance to external stimuli and oxidative stress and help improve skin elasticity.
The first product Adesii is introducing is the highly concentrated anti-aging product "Black Pearl PDRN Neo Serum." Along with "H-EGTI," the product contains collagen water and Black PDRN (sodium DNA).
According to the company, clinical testing confirmed improvements in sunken cheeks, eye-area elasticity, and double skin density, and a low-irritation test for sensitive skin was also completed. Adesii plans to sequentially expand its functional lineup to include brightening, wrinkle care, and lifting.
Offline marketing is also underway. Hanmi Science will hold an Adesii pop-up event from the 27th to July 1 in the area around Yeonmujang-gil, Seongdong-gu, Seoul. It plans to operate consumer experience events using a concept symbolizing the brand, a "street runway."
On the official online mall, it will run a giveaway event for new members and sell the "Black Pearl PDRN Neo Serum" at a 15% discount.
A Hanmi Science official said, "Adesii is a brand designed to allow consumers to directly verify skin changes by applying a precise, pharmaceutical process-based formula to cosmetics," adding, "We will grow it into a high-function brand that sets a new standard in the derma cosmetic market."
Meanwhile, Hanmi Science also operates the pharmacy-exclusive derma brand "PRO-CALM." PRO-CALM grew 75% year over year last year, expanding its presence in Korea's derma cosmetic market.