Dong-A Pharmaceutical Co. launches the Echeck Good News ovulation tester that lets users check ovulation timing more intuitively. /Courtesy of Dong-A Pharmaceutical Co.

As the ages for marriage and childbirth rise, pregnancy is moving into the "planning zone." More couples are choosing the optimal time after considering health, finances, and careers. Reflecting this trend, Dong-A Pharmaceutical Co. launched the "Echeck Goodnews Ovulation Test" to target the market by enabling users to check ovulation timing more intuitively.

The key that determines the success or failure of a planned pregnancy is "timing." In particular, when menstrual cycles are irregular, it is hard to predict the exact ovulation day. An ovulation test is an in vitro diagnostic medical device that estimates the imminent ovulation window by measuring the concentration of luteinizing hormone (LH) in urine.

Existing products required users to visually compare how dark the result line was, which made interpretation difficult, but the "Echeck Goodnews Ovulation Test" improves on this.

This product applies a five-level color chart, allowing users to intuitively check how close ovulation is based on the clarity of the result line. Results can be read within five minutes after testing. Accuracy is 99% or higher. Measuring at the same time every day, except for the first morning urine, can further improve reliability.

Experts emphasize that preparation in advance is necessary to raise the chance of pregnancy. From at least three months before, regular exercise and lifestyle improvements are needed, and managing micronutrients is also important. It is recommended that women get enough iron, which is needed for follicle maturation, and vitamin D, which is involved in ovulation, and that men get enough zinc and coenzyme Q10, which affect sperm production and testosterone synthesis.

Body fat management is also a key factor. In women, excessively low body fat can reduce estrogen secretion and make ovulation cycles irregular. In men, excessive body fat can disrupt hormonal balance, lowering sperm count and motility. In general, women are advised to maintain a body fat percentage of 20% to 28%, and men 15% to 20%.

A Dong-A Pharmaceutical Co. official said, "Pregnancy is a 'team project' that couples prepare for together," adding, "When health management is combined with accurately identifying the ovulation timing, the chances of success can be raised." The Goodnews Ovulation Test is available online at Dong-A Pharmaceutical Co.'s official mall D-mall and on Coupang.

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