Samjin Pharmaceutical said on the 17th that it has recruited Executive Director Lee Ye-jin as the new marketing Deputy Minister.
After graduating from Chung-Ang University College of Pharmacy, Lee spent more than 20 years at global pharmaceutical companies handling marketing, sales, and market access duties. Lee led reimbursement listing for new drugs and market launches in hematologic malignancies, solid tumors, and rare diseases.
Lee later worked at Bayer as a corporate-certified training manager, designing training programs for sales staff and introducing patient-centered sales techniques.
Most recently, at Antengene Korea, Lee oversaw product commercialization, heading sales, marketing, and regulatory teams. Lee pursued reimbursement listing for new products based on real-world data (RWD) and pharmacoeconomic evaluations and led their market establishment.
Samjin Pharmaceutical expects Lee to help advance its marketing strategy based on experience in pricing and reimbursement strategy development and understanding of health care policy.
Samjin Pharmaceutical President Kim Sang-jin said, "With Executive Director Lee Ye-jin joining, we expect market access and brand strategy to be strengthened," adding, "It will create positive synergy for the stable management of existing products and the smooth establishment of new products in the market."