Johnson & Johnson (J&J) Korea said on the 13th it signed a strategic memorandum of understanding (MOU) with Davich Optical Co., a domestic eyeglass retail chain, to promote eye health for Korean consumers. The two companies plan to enhance the customer experience by combining digital innovation and consumer insights based on the ACUVUE contact lens portfolio.
Korea's demand for eye health is changing rapidly due to a world-class digital environment, fast aging, and increased screen use across all generations. In particular, demand is growing for precision vision correction solutions, including for astigmatism and presbyopia. Through this collaboration, the companies plan to more precisely identify changing consumer needs and, based on ACUVUE's technological capabilities, improve access to professional contact lens solutions.
The MOU aims to support more than about 6 million vision correction consumers in Korea and more than 10,000 eye care professionals (ECPs). It focuses on gradually introducing AI-based tools and services across the Davich Optical Co. chain to increase customer engagement and strengthen personalized in-store experiences.
Key areas of collaboration include: ▲ regular sharing and analysis of consumer trends, lifestyle changes, and market insights ▲ collaboration on marketing, communications, digital initiatives, and employee training to improve in-store service levels ▲ review of pilot programs for AI-based customer experience solutions that support personalized consultations.
The companies will pursue a phased roadmap centered on consumer analytics and digital transformation, and strengthening the capabilities of eye care professionals and retail staff. To that end, they will form a joint task force to select priority tasks and sequentially expand the application of solutions validated through pilot projects.
Elizabeth Lee, head of Vision Care at Johnson & Johnson Korea, said, "This MOU reflects the two companies' commitment to elevating the level of eye health in Korea," adding, "By combining Davich Optical Co.'s retail network, Johnson & Johnson's clinical expertise, and ACUVUE's technological innovation, we will provide a more personalized, digital-based eye care experience for diverse vision correction needs, including astigmatism and presbyopia."