MEDIPOST said on the 6th that its family cord blood bank brand "CellTree" surpassed a cumulative 330,000 stored members in Korea for the first time in December.
Cord blood, the blood in the umbilical cord that connects a baby and the mother, is a precious life resource rich in stem cells and immune cells that can be used to treat more than 100 diseases.
MEDIPOST is running a campaign to inform expectant parents of the value and necessity of cord blood to mark the milestone of surpassing 330,000.
The YouTube video "The real cord blood story even AI doesn't know" share event runs through Mar. 31.
In the video, four ambassadors—a obstetrician-gynecologist, a pediatrician, a nurse, and a family that received a cord blood transplant who directly experienced cord blood—convey the therapeutic value of cord blood and real transplant cases with sincerity.
Since its release, the video has recorded a cumulative 1 million views over five months. After watching, viewers can share it with expectant moms or acquaintances via KakaoTalk and enter to win prizes. The company said it plans to offer prizes, including free lifetime storage for cord blood and a childbirth gift set, to cord blood contract holders who participate in the event through a drawing.