(From left) Lee Gwang-ho, Executive Vice President of Administration at Chaum; Yoon Kyung-uk, CEO of Cha Healthcare; and Kim Yong, CEO of Heonintown Development. /Courtesy of Cha Healthcare

CHA Biotech's subsidiary Cha Healthcare said on the 8th that it signed a memorandum of understanding (MOU) with Chaum and Heonin Town Development to develop and cooperate on community-based Connected Healthcare.

Cha Healthcare operates overseas medical services including Hollywood Presbyterian Medical Center in the United States and is preparing to expand into Digital Healthcare-linked businesses. Connected healthcare is a prevention-centered health management system that organically links daily life and medical care through health monitoring and advisory management, based on a digital artificial intelligence (AI) platform and an offline healthcare concierge center (a dedicated on-site personal health management support desk).

With this MOU, the three organizations plan to cooperate to create a tailored lifecare environment for residents of "LEEL Upper House" in Heonin Village, Seocho-gu, Seoul.

Cha Healthcare and Chaum will collaborate on designing healthcare services tailored to residents' lifestyles and health characteristics, based on their expertise in medical and wellness fields. Heonin Town Development will be in charge of building and operating infrastructure within the residential complex.

The healthcare concierge center under review for introduction in the complex is expected to operate as a hub space responsible for health management consultations and community-integrated care. Professional consultants will support health consultations and care linkage, and, using Digital Healthcare solutions, the plan is to expand service touchpoints that are easily accessible within living spaces. Through this, the plan is to gradually establish a resident-tailored health management environment, including health consultations, lifestyle management, and wellness programs.

They are also seeking various healthcare collaborations with the CHA Bio Group. Cha AI Healthcare plans to provide personalized health care services based on consumer touchpoints and operating experience secured through beauty and aesthetic businesses.

Yun Kyung-uk, CEO of Cha Healthcare, said, "This agreement is a starting point for expanding medical services beyond hospitals into living spaces," adding, "We will implement connected healthcare services optimized for residential community environments by organically linking AI-based Digital Healthcare capabilities."

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