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On the 27th, Dongkook Pharmaceutical launched Ora Sen Up Solution, a new product in the ORA brand line specializing in stomatitis treatments. The product is a stick-pouch, gargle-type stomatitis treatment that is easy to carry and use, making it convenient to use even during outdoor activities.

When inflammation occurs in the mouth, pain is a problem, but there is also concern about bad breath. It affects daily life, making it hard to eat or speak properly. Over-the-counter medicines like Dongkook Pharmaceutical's Ora, which prevent inflammation in the mouth and block bad breath, are gaining popularity.

You can develop stomatitis when immunity drops due to fatigue or stress or when infected by bacteria. Stomatitis is inflammation in the mouth that causes the mucous membrane to ulcerate and form wounds. Blisters may form or the mucosa may peel. Ora Sen Up Solution relieves inflammation and pain with diclofenac, a nonsteroidal anti-inflammatory analgesic. It can be used on areas with extensive inflammation, such as stomatitis, gingivitis, and pharyngitis.

There is also a spray to spritz. Ostem Pharma, a subsidiary of Osstem Implant, introduced Zeromia Fresh. It removes not only bad breath but also the causative bacteria. Cetylpyridinium chloride inhibits bacterial growth in the oral cavity. Zinc acetate binds with sulfur compounds that cause bad breath to block odor formation. It can be sprayed up to 240 times. A company official said, "It allows for long-term oral care."

You can conveniently care for your mouth not only at pharmacies but also at convenience stores. Dong-A Pharmaceutical Co.'s Duo Buster Mint Ball has entered CU convenience stores. It is a 4.7 mm liquid capsule containing peppermint essence. Bite it once like a candy and the essence is released from the capsule to refresh the mouth. The capsule shell is made thin so there is no residual feeling when it bursts.

From left: Orasen Up-Aque, Zeromia Fresh, Duobuster Mint Ball. /Courtesy of Dongkook Pharmaceutical, Ostem Pharma, Dong-A Pharmaceutical Co.

Bad breath can rise not from the mouth but from the gastrointestinal tract. Typically, volatile sulfur compounds produced during fermentation of undigested food in the intestines reflux into the breath and cause bad breath. Senseket tablets, an oral medication from Dongkook Pharmaceutical, help in such cases with the active ingredient chlorophyllin copper sodium complex. Swallow the tablet with water and it adsorbs odor-causing substances in the gastrointestinal tract to neutralize the smell.

A company official said, "Given dietary habits with frequent consumption of fermented foods such as kimchi, garlic, and onions, halitosis can occur," adding, "It can resolve concerns about bad breath that go beyond temporary discomfort and affect interpersonal relationships."

Recently, many people are also taking care of their pets' oral health. Sam Chun Dang Pharm introduced Dental Bio, an oral supplement that companion animals can take with feed. Beneficial bacteria such as lactoferrin help maintain the microbial balance in the mouth and inhibit plaque formation. Under a contract with Japanese corporations Kyoritsu Pharmaceutical, Sam Chun Dang Pharm handles domestic imports.

According to market research firm Spherical Insights, the global oral care market is expected to grow from 51 trillion won in 2022 to 87 trillion won in 2032. Of course, over-the-counter medicines that tackle bad breath are not cure-alls. Experts advise that to protect oral health, it is important to brush properly on a regular basis and drink plenty of water to keep the mouth moist. It is also necessary to avoid smoking, drinking, and salty, highly seasoned foods.

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