CLASSYS appointed Yoshikawa Tadashi as the head of its Japanese subsidiary, CLASSYS Japan, on the 5th.
Yoshikawa, the new head of the subsidiary, gained experience in the beauty market while serving as the chief executive officer (CEO) of the Japanese subsidiaries of American skincare corporations HydraFacial and Cynosure. He joined CLASSYS Japan last month and has been overseeing sales and marketing to advance the company's business in Japan.
Yoshikawa noted, "The goal is to solidify CLASSYS products' position as the number one brand in each key technology area."
He said, "I will actively support various marketing and communication initiatives for key network hospital clients leading local treatment trends, and I will promote sustainable growth for CLASSYS Japan by enhancing brand awareness and customer trust."