CJ CheilJedang(097950) said on the 15th that it strengthened artificial intelligence (AI)-based personalized recommendations and curation features in the official online mall "CJ The Market" mobile app. The aim is to expand a "discovery shopping" experience that proposes products suited to tastes and purchase history first, moving away from having customers search for product names themselves.
CJ The Market overhauled the overall structure, from the main screen to product recommendations, content, and purchase flow. When customers access the app, the home screen is reconfigured so they can see at a glance products and promotions suited to the season and usage scenarios.
It groups and displays themed products that reflect timing and situations, such as fall camping or simple meals, and also strengthened personalized recommendations based on user behavior data and purchase history. For first-time visitors, benefits for new customers are guided first, while existing users are recommended products based on items they repurchase and their recent interests.
AI was also expanded to the process of composing product content. Previously, operators directly selected products to build content, but going forward, AI will be used to analyze customer data and product information and increase automation in the curation process.
In CJ The Market's Health & Wellness (H&W) specialty zone "Lime," a feature was added that uses AI to automatically review and classify product review photos uploaded by users and utilize them as content.
The in-app navigation process was also streamlined. During major promotion periods, users can move to the event page as soon as they access the app, and menus with high usage frequency have improved accessibility. Redundant information and exploration steps were reduced to shorten the path from product discovery to purchase.
A CJ CheilJedang official said, "With this app renewal, CJ The Market aims to become a differentiated food-culture space where customers discover new foods, trends, and content," adding, "We will continue to advance the service and develop it into a lifestyle platform that people visit more often and stay longer with in their daily lives—more than just shopping."