Coupang said on the 15th that it will run the "Rocket Fresh Chuseok gift sets and holiday food sale" through the 25th.
The event is organized into three themed sections: the main specials zone, the gift set zone, and the grocery zone.
Coupang will introduce more than 1,100 gift sets focused on fruit, meat, and seafood, as well as dried persimmons, mushrooms, ginseng, grains, ham and processed meats, rice cakes, bakery items, and beverages.
It will also sell more than 3,700 items needed for holiday tables and family gatherings, including songpyeon, assorted jeon, and dumplings. There are more than 4,800 items in the event overall.
About 200 brands and companies are taking part in the sale, including NongHyup Anshim Hanwoo, Idong Galbi, Vecchia & Nuovo, Shilla Myungga, and Samjin Eomuk.
Price ranges vary from value options under 30,000 won to 30,000–50,000 won items and premium gift sets over 100,000 won.
Featured items include NongHyup Anshim Hanwoo 1++ grade gift sets, NongHyup Anshim Hanwoo 1st grade gift sets, Food Lab Plus U.S. LA beef short ribs gift sets, and Yeonggwang Oga dried yellow croaker gift sets.
Fruit gift sets include Freshine Chungju GAP-certified sweetness-graded apple gift sets, mixed apple and pear gift sets, Dabok sweetness-graded Naju pear gift sets, and Gamchilmat Sangju Natural No. 1 dried persimmon gift sets.
Customers who purchase event items will receive instant discounts, and some items are eligible for up to 10% credit card discounts.
Depending on the purchase amount, customers will receive a 10,000 won coupon for purchases of 100,000 won or more, 25,000 won for 200,000 won or more, and 45,000 won for 300,000 won or more. Coupons can be combined with other discounts.
A Coupang official said, "We prepared a wide range from premium gift sets to value items and foods needed for holiday tables," adding, "Through various discounts and the Rocket Fresh delivery service, we made it easier for customers to prepare for Chuseok."