Genesis BBQ Group subsidiary PartyCenta said on the 14th that its lifestyle food brand "I Can Reboot" held a brunch experience event for residents on the 11th at the Green Lounge Cafe in Raemian One Perla, located in Bangbae-dong, Seocho-gu.
I Can Reboot is currently supplying "grab-and-go" items, such as salads and sandwiches, that can be used conveniently at Raemian One Perla. Genesis BBQ Group said the event was prepared to expand from supplying existing products to providing food and beverage services.
PartyCenta plans to use this event as an opportunity to broaden its food and beverage services from supplying existing grab-and-go items to offerings such as brunch and a cafe, and to expand customized services that reflect the characteristics of each complex and resident demand.
In addition, it plans to continue introducing food and beverage service models optimized for each complex by leveraging Genesis BBQ Group's food production and distribution infrastructure, in-house menu development, and foodservice operation capabilities.
PartyCenta CEO Yun Ji-hyeon said, "This event is an opportunity that shows the potential for I Can Reboot to expand beyond existing services into a variety of food and beverage services tailored to residents' lifestyles and the characteristics of their spaces," adding, "Based on residents' feedback, we will continue to expand customized services that can be used conveniently in daily life, such as brunch, deli, and ready-to-eat meals."
PartyCenta last year signed a business agreement with real estate comprehensive management corporations Tower PMC to expand food culture services, including apartment breakfasts within apartment complexes.