Lotte Duty Free said on the 13th that it has opened back-to-back stores for Italian brands Maison Valentino and Duvetica at its Myeongdong main store in Jung-gu, Seoul, moving to strengthen competitiveness in its fashion category.
Lotte Duty Free opened a new store for Italian premium down brand Duvetica on the 11th at the Myeongdong main store. Earlier, on the 1st, it introduced luxury haute couture house Maison Valentino.
The Valentino store at Lotte Duty Free's Myeongdong main store showcases a lineup of handbags and shoes. The Duvetica store at Lotte Duty Free's Myeongdong main store sells premium down products, centered on new items for the 2026 fall/winter season.
Lotte Duty Free plans to continue expanding global luxury brands and offering differentiated fashion content to broaden customers' shopping choices.
A Lotte Duty Free official said, "By newly introducing Maison Valentino and Duvetica, we have enhanced the competitiveness of the fashion category at our Myeongdong main store," and added, "Lotte Duty Free will continue to introduce brands and products tailored to the shopping demand of domestic and international customers and the latest trends."