29CM opened a lifestyle select shop, "Iguhome Seoulsup," in Seoulsup.
29CM said on the 11th that it opened the fifth Iguhome store near Seoulsup in Seongsu-dong, Seoul. It is a four-story standalone space of about 100 pyeong, and it strengthens the lineup of household goods compared with the existing Seongsu stores No. 1 and No. 2.
Taking into account the concentration of residential facilities and offices around Seoulsup, it targeted lifestyle-area customers such as office workers and residents. It segmented its product categories into home and lifestyle items as well as pet and stationery.
The first floor features home and lifestyle brands, intellectual property (IP) content goods, and pet supplies. The second and third floors are centered on household goods such as kitchen and bath. The first basement level has a pop-up zone and a stationery zone.
To mark the store opening, it will run a fixed-price discount promotion for three days, offering up to 90% off by price tier from 2,900 won to 29,900 won. Depending on the purchase amount, popular Iguhome items such as glasses and notebooks will be given on a first-come, first-served basis.
A 29CM official said, "Seoulsup is a mixed commercial district where lifestyle-area customers and weekend visitors come together because large-scale residential complexes and offices are concentrated," adding, "We will strengthen our curation so that visitors can discover new brands and tastes every time, reflecting customer characteristics."