Nongshim said on the 10th (local time) that it opened a Shin Ramyun brand experience booth at the Toronto International Film Festival (TIFF) in Toronto, Canada.
During the festival, the organizers run a street venue (Festival Street) around Toronto's King and John Street, and Nongshim will operate a "Shin Ramyun snack bar" booth there through the 14th.
Visitors can sample a variety of Shin Ramyun products, including Shin Toomba and Shin Ramyun kimchi fried noodles. A visitor-participation program called "Make your own Shin Ramyun cup" is also being held. Participants combine noodles, soup base, and separate toppings to their taste and decorate their own Shin Ramyun cups with pens and stickers. All program revenue will be donated to a food bank in the Toronto area.
A Nongshim official said, "Shin Ramyun is communicating with global consumers as a lifestyle brand by collaborating with a variety of cultural content such as films, games, and festivals," and added, "We will continue to expand brand experiences into diverse areas so consumers can enjoy Shin Ramyun more closely."
The Toronto International Film Festival began in 1976 and is held every September in Toronto, Canada. This year's festival runs from Sept. 10 to 20 local time.