Maeil Dairies(267980) said on the 11th that it will air a Chuseok special of "Selex Protein Lactofree Plus (Plus)" on Hyundai Home Shopping's "Wang Yeong-eun's Talk Together" for 60 minutes starting at 8:20 a.m. on the 12th.
"Selex Protein Lactofree Plus" is a specialized powdered formula fortified with "low-molecular-weight whey protein hydrolysate," a milk-derived functional ingredient recognized by the Ministery of Food and Drug Safety for improving muscle strength.
In a 12-week trial of 100 Koreans age 50 and older, divided into an intake group and a control group, the intake group's thigh muscle strength increased 6.8% and muscle power rose 20.7% compared with the control group. The product blends low-molecular-weight whey protein hydrolysate with whey protein isolate (WPI), from which lactose and fat are removed, as well as calcium, magnesium, vitamin D, zinc, and B vitamins—nutrients needed for muscle and bone health and energy metabolism.
This broadcast will feature a bundle including nine cans of "Selex Protein Lactofree Plus (304g)," a dedicated tumbler, two sets of assorted protein drink gift sets, and gift shopping bags. Purchases made through the Hyundai Home Shopping app come with an additional 10,000 won discount and up to 10% rewards.
A Maeil Dairies official said, "To mark Chuseok, we have prepared generous benefits so you can get gifts for muscle health and for your family at the same time," adding, "We hope you convey your gratitude through the purchase benefits available only during the broadcast." Maeil Dairies entered the adult nutrition market in 2018 with the launch of "Selex protein products," and cumulative sales of the Selex brand surpassed 700 billion won this year.