Lotte Mart and Super said on the 9th that they will roll out, for the first time ahead of Chuseok, gift sets under their private label (PB) "Oneul Joeun."
According to Lotte Mart and Super that day, they launched the "Oneul Joeun Daily Nuts 80-pack gift set." The company said that as raw nut prices rose this year, increasing cost pressures, it lowered prices by leveraging overseas direct sourcing and PB product planning capabilities.
Lotte Mart and Super composed 40% of the total raw ingredients with almonds and, instead of walnuts and peanuts, included relatively higher-cost macadamias and roasted cashews. The sale price is set in the 20,000-won range.
"Oneul Joeun" is a PB introduced by Lotte Mart and Super in 2023 that sells value-for-money products across food and nonfood categories. Lotte Mart and Super plan to continue expanding PB lineups centered on "Oneul Joeun" to respond to high inflation.