Thailand's flagship beverage brand Singha is moving to expand touchpoints with Korean consumers with Singha Soda Water and Singha Lemon Soda at the forefront.
Singha said on the 8th that it operated a pop-up store in Seongsu-dong, Seoul, from the 4th to the 6th. The company is running an ad campaign on various digital platforms, including YouTube, Instagram, TVING, Coupang Play, and Kakao, as well as outdoor ads in major parts of Seoul such as Gangnam, Seongsu, and Hongdae.
The campaign focuses on raising brand awareness for Singha while highlighting each product's characteristics. The Singha Soda Water ad puts forward the core message of "a different class of strong carbonation." The lineup consists of three products: Singha Lemon Soda Zero, Singha Lime Lemon Soda Zero, and Singha Yuzu-flavored Soda Zero.
Singha traces its roots to Boon Rawd Brewery, founded in 1933 as Thailand's first brewery, and now manufactures and sells a variety of carbonated beverages in addition to beer. In Korea, Singha Soda Water and Singha Lemon Soda are available at convenience stores, large discount stores, department stores, Naver Store, Coupang, and Kurly.