Lotte Super joined hands with Coupang Eats to target the quick commerce market.
Lotte Super said on the 7th that it will run a quick commerce service in partnership with Coupang Eats at about 170 stores nationwide. The strategy is to secure instant-delivery demand in the online grocery market by combining Lotte Super's store network adjacent to residential areas with Coupang Eats' delivery infrastructure.
The service operates by having a customer order products on the Coupang Eats application (app), a Lotte Super employee pack the items directly in-store, and a delivery worker hand them to the customer. The goal is to finish picking within 15 minutes of receiving an order and deliver within one hour. Operating hours are 10 a.m. to 10 p.m., and available times may vary by store.
About 3,000 items are available to order, including fresh food, processed food, and household goods. Deli items such as large fried chicken, kimbap, and sandwiches are also sold. The minimum order amount is set at 15,000 won, allowing not only bulk grocery shopping but also small purchases for one- to two-person households.
Lee Gyu-hwan, head of quick commerce operations for Lotte Mart and Lotte Super, said, "By combining Lotte Super's close-range store network with Coupang Eats' delivery infrastructure, we can offer customers a more convenient grocery shopping experience," adding, "We plan to operate the quick commerce service stably after reviewing operating performance and customer response."