CJ CheilJedang(097950) will move to tap the Asia-Pacific market for its "ingredients and technology" business that delivers foods' umami and flavor.
CJ CheilJedang said on the 7th it opened a global technical center at the Biopolis research complex in Singapore on the 1st. The global technical center develops technologies that apply CJ CheilJedang's seasoning ingredients to foods so client companies can achieve the flavors they want, and, based on that, supports commercialization of products.
Seasoning ingredients refer to ingredients or technologies that impart umami and flavor to foods. Representative seasoning ingredients from CJ CheilJedang include "TasteNrich."
The Singapore center is the fourth, following Korea, Chicago in the United States, and Wageningen in the Netherlands. CJ CheilJedang plans to make Singapore a hub for seasoning-ingredient technical support in the Asia-Pacific region and expand technology exchanges and collaboration with client companies in neighboring countries.
In particular, it will strengthen technical support to apply seasoning ingredients tailored to the tastes and product characteristics desired by local food companies, and through this push to expand sales of seasoning ingredients in the Asia-Pacific region. Its strategy is to boost competitiveness in the B2B business by not merely supplying raw materials but also supporting clients' product development and commercialization.
A CJ CheilJedang official said, "Through the Singapore global technical center, we are now able to collaborate more closely with customers in the Asia-Pacific region," and noted, "Based on differentiated technology and product capabilities, we will provide solutions that satisfy both health and taste."