Orion(271560) said on the 3rd that it released a new product, "Poca Chip yellow cheese flavor."
"Poca Chip yellow cheese flavor" differs from the existing Poca Chip products in that yellow cheese cream is spread on the potato chips and then topped with yellow cheese-flavored powder.
Orion introduced three limited yellow cheese editions in Feb. under the theme of "cheese workshop." It expanded its product lineup by adding yellow cheese to long-running brands such as "Chocochip" and "Mitsue," winning positive responses from consumers.
An Orion official said, "Poca Chip yellow cheese flavor is a new product that maximizes the rich taste of yellow cheese through double coating," adding, "You will be able to taste the freshness of new potatoes and the rich, deep flavor of cheese in every bite."