Genesis BBQ Group said on the 2nd that it will push "AX Transformation," based on artificial intelligence (AI) and data, to mark its 31st anniversary.
Genesis BBQ Group held a ceremony marking its 31st anniversary on the 1st at Chicken University in Icheon, Gyeonggi Province, with major executives and employees in attendance.
Chairman Yoon Hong-geun of Genesis BBQ Group, in a commemorative address that day, looked back on how BBQ has grown over the past 31 years from Korea's leading chicken franchise into a global K-food brand and presented as core strategies to further elevate its global competitiveness: ▲ AX Transformation ▲ Globalization 2.0 ▲ Sustainable platform.
Yoon said the group plans to actively integrate advanced technologies across management, including AI, data, Foodtech, and robotics, to simultaneously enhance operating efficiency and quality competitiveness in its global business.
Yoon said, "What matters in the global business is not simply increasing the number of stores but creating a success model suited to each local market while upholding BBQ's unique taste, quality, and brand philosophy everywhere," adding, "Based on AI and data, we will build a global management system that allows customers anywhere in the world to experience BBQ's consistent value and quality."