Shinsegae(004170) Department Store said on the 1st it will unveil the Asia-Pacific region's first Lululemon men's merchandise-only pop-up store at the Gangnam branch.

On the 1st at the main building of the Shinsegae Department Store Gangnam branch in Gangnam-gu, Seoul, models present the first Lululemon men-only pop-up store in the Asia-Pacific region. /Courtesy of Shinsegae Department Store

The pop-up will operate from today through Nov. 30 on the seventh floor of the main building at the Gangnam branch. As a shop dedicated solely to Lululemon's men's merchandise, it will showcase apparel and gear for a range of activities, including golf, yoga, running and training.

Shinsegae Department Store plans to target growing demand for men's sports and athleisure through this pop-up. The seventh floor of the Gangnam branch is a men's fashion-focused level featuring golf, men's casual and contemporary brands.

It will also run promotions to mark the pop-up's opening. Through the 6th, customers who spend 200,000 won or more at the pop-up will get a chance to enter a lucky draw. Customers who spend a combined 500,000 won or more at the men's pop-up store and the existing Lululemon women's store will receive a gift through the 30th.

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