CJ CheilJedang(097950) said on the 31st that it recently held a Bibigo seaweed sampling event at the home stadiums of Los Angeles FC (LAFC) of Major League Soccer (MLS) and the San Francisco Giants of Major League Baseball (MLB).
The event was prepared by the National Federation of Fisheries Cooperatives as part of this year's new Ministry of Oceans and Fisheries "Sea-Sports Project" to promote Korean seaweed to U.S. sports fans as a "healthy and convenient snack."
As a partner of the National Federation of Fisheries Cooperatives' global integrated brand "GIM" campaign for Korean seaweed, CJ CheilJedang said it oversaw two key installments among the seven events hosted by the federation and sampled 2,000 Bibigo seaweed packs.
On the 15th, timed with "KCON LA," a CJ Group K-culture event held in Los Angeles (LA), the first Bibigo seaweed sampling took place at BMO Stadium in LA, where LAFC and San Diego FC played. Then on the 29th, an event tied to player Lee Jung-hoo's "Bobblehead Day" was held at Oracle Park, where the San Francisco Giants faced the Arizona Diamondbacks.
CJ CheilJedang installed Bibigo banners in the stadiums to match both game schedules and conducted online and offline marketing, including inviting influencers and promoting on social media.
A CJ CheilJedang official said, "It was a meaningful opportunity to showcase the differentiated taste of Bibigo seaweed to U.S. sports fans through our collaboration with the National Federation of Fisheries Cooperatives," adding, "We will work to ensure consumers around the world can enjoy Korean seaweed in their daily lives through Bibigo."