KT&G(033780) said on the 31st it will officially launch the new heated tobacco device "Lil Tonino Lamborghini" on the 15th of next month.
The new product applies "Flashwave heating technology," which uses microwaves to heat the inside of the stick. The preheating time is 3 seconds, more than five times faster than existing products.
The product implements a simple yet intuitive design by applying the Lil brand's signature identity of minimalism. By using the name of the Italian high-end lifestyle brand "Tonino Lamborghini," it also emphasized a premium product image.
The exterior features a full-metal aluminum case. It comes with a color display and a dedicated GUI (graphical user interface) to check preheating status, device charge level, and remaining puffs.
It comes in four colors: Carbon Gray, Copper Brown, Wave Blue, and Ruby Black SV (limited edition). About 8,300 convenience stores in Seoul will sell Carbon Gray, and all four colors will be available at the online Lil Store and the three flagship Lil Minimalium stores.
KT&G will also launch a dedicated stick brand for the new product, "NAU." The lineup includes five products: NAU Rust, NAU Blue, NAU Change, NAU Yellow, and NAU Coral.
A KT&G official said, "We focused on introducing a product that eliminates the inconvenience of waiting through technology that delivers fast preheating and provides a consistent user experience."
KT&G unveiled a new Lil brand platform for the first time in four years since 2022's "Lil Able." The company plans to cement the No. 1 market share in next-generation products (NGP), including heated tobacco, by pushing new products.