E-MART(139480) said on the 28th that it will hold an event to mark the first anniversary of the launch of its ultra-low-priced private brand (PB) "5K Price."
5K Price is an integrated PB that E-MART and E-MART Everyday introduced in Aug. last year. True to the name 5K (5000), it focuses on ultra-low-priced products under 5,000 won, featuring small-size, small-quantity items aimed at one- to two-person households.
Since launch, about 400 items have sold a cumulative total of more than 40 million units at E-MART and E-MART Everyday. "5K Price Delicious Tofu" and "Delicious Bean Sprouts" each sold more than 3 million units, while "Natural Mineral Water" and "3-Cup Milk" sold 2.5 million and 1.7 million units, respectively.
E-MART will award 3,000 e-money points to customers who spend 20,000 won or more on all 5K Price items through Sept. 2. When E-MART application (app) members add Shinsegae Point at checkout, the e-money is credited automatically and can be used like cash at E-MART for 14 days starting the next day.
A raffle promotion is also prepared for customers who purchase 10,000 won or more of 5K Price products. After purchase, if you enter on the E-MART app event page, a drawing will award up to 50,000 won worth of Emarticon.
To mark the first anniversary, new products are also being introduced. "5K Price Corn Milk Roll (35g)" and "5K Price Sparkling Water Plain·Lemon (500ml)" will each be sold for 480 won. "Domestic Soybean Soft Tofu (350g)" will be sold for 980 won, and "Beef Ramen (110g·4-pack)" for 1,980 won.
Hwang Un-gi, head of product at E-MART, said, "5K Price, based on E-MART's product planning and purchasing competitiveness, offered must-have items at affordable prices and won strong customer response within a year of its launch," adding, "We will continue to strengthen product competitiveness to help stabilize shopping basket prices in ways customers can feel."