The e-commerce (electronic commerce) platform Lotte On of Lotte Shopping(023530) said on the 26th that it will run the "Seoul small-business online special exhibition," which supports expanding online sales channels for small businesses in the Seoul area in partnership with the Seoul Metropolitan Government, through the end of the year. About 2,000 Seoul small businesses will take part.
This special exhibition features food, home living, fashion and accessories, and beauty. It will also showcase products with local character, including the Seoul yutnori set, Slon Godfuser, Diarchive Hangang incense holder, and Ochae dancheong ribbon scarf, which were selected as excellent brands in the "Seoul brand goods product contest" run by the city. Lotte On will curate participating small-business products by category and support sales through special deals and live commerce.
Food small businesses with high growth potential will receive additional support through linkage with Lotte On's own food specialty zone, "Jipbap Store." Representative products include Yakidoeneunbapsang's dried pumpkin red bean sirutteok, Parkgane's Korean soybean tofu, biji, and soybean milk, and BH's boneless gamjatang. Lotte On's food MD will select the products and provide discount coupons during the event.
Kim Bo-song, head of Lotte On's MPB TFT, said, "We will expand cooperation with local governments and, by leveraging Lotte On's online distribution capabilities, discover excellent small businesses and support them so they can grow continuously."