Shinsegae Food's No Brand Burger said on the 27th that it will adjust the selling prices of some menu items starting on the 28th.
No Brand Burger said it will raise the selling prices of burgers and some side menus by an average of 2.5% to respond to continued increases in raw and subsidiary material prices and logistics expenses while minimizing the burden on consumers.
Under this price adjustment, 22 kinds of burger singles and sets will rise by 100–400 won. Among 34 kinds of side menus, some items will increase by 100–200 won, and the remaining 28 will keep their existing prices.
No Brand Burger said, "To maintain 'value for money,' the brand's core value, we kept three signature menus — 'Amazing Double,' 'Amazing Double Cheese,' and 'Amazing Double Salsa' — at reasonable prices even after the adjustment, with singles in the 4,000-won range and sets in the 6,000-won range," adding, "The ultra-value menu 'Amazing bulgogi' will also remain the industry's lowest price at 2,700 won for a single after the adjustment so customers can enjoy it without burden."
It added that this price adjustment took into account consumer burden and stable operating conditions for franchisees, and explained that it will continue efforts to reduce price burdens through expense savings and operational efficiency.
A No Brand Burger official said, "Amid continuous expense increases, we minimized the scale of the price adjustment by considering both customer burden and stable operating conditions for franchisees," adding, "We will continue to strengthen purchasing competitiveness for materials and supplies and improve operational efficiency so customers can enjoy No Brand Burger without burden."