Lotte Mart said on the 26th that it will run an opening promotion from the 27th to on the 16th for customers in the delivery area of "Zetta Smart Center Busan," including Busan, Gimhae, Changwon, Tongyeong, Jinju and Geoje.
During the event period, customers making their first purchase on Zetta will receive a separate discount code. With purchases of 40,000 won or more, they can get up to 15,000 won off, and it can be combined with existing product discounts. The discount code can be used once per ID.
First-time buyers will also receive a "Zetta Pass three-month free delivery coupon." The coupon will be automatically applied on on the 23rd of next month, and for three months, delivery fees will be waived with no limit on the number of times if the order amount is 15,000 won or more.
There will also be a prize event for customers who place a single order of 100,000 won or more. Through a drawing, 1,000 people will receive two ANGELINUS coffees, and the winners will be released on on the 23rd of next month.
It will also carry out region-linked marketing. On the 28th, at Sajik Baseball Stadium in Busan, it will hold a "Zetta match day" with the professional baseball team Lotte Giants. Before the game starts, it will run a roulette event for new Zetta sign-ups, and for existing buyers, it will offer giveaways such as Lotte Giants uniforms and headband caps based on the amount purchased that day.
It will also expand products exclusive to Zetta Smart Center Busan. From the 27th to on the 2nd of next month, it will sell five types of health functional foods co-planned over seven months with Celltrion Skin Cure for 4,900 won each. The lineup includes multivitamins, lutein-zeaxanthin, omega-3, catechin-banaba, and milk thistle.
During the same period, it will also introduce "Monalisa Zetta natural pulp 3-ply toilet paper" for 8,900 won. Lotte Mart plans to continue increasing exclusive planned products that can be purchased only on Zetta.
Lotte Mart is strengthening its marketing in the Yeongnam region to quickly secure early users of Zetta Smart Center Busan, which began full-scale operations early this month. Zetta Smart Center Busan is an online grocery-only logistics center that Lotte Mart built by investing about 200 billion won, applying automation technology from U.K. Retailtech company Ocado. It can handle up to about 35,000 products and has automated everything from product storage to picking and shipping using artificial intelligence and robots.
Choi Ji-young, head of online marketing for Lotte Mart and Super, said, "We prepared this promotion so that even customers trying online shopping for the first time can experience Lotte Mart Zetta's delivery service and various benefits without burden," adding, "Starting with the match day with the Lotte Giants, we will continue to expand touchpoints with customers in Busan through various locally focused marketing efforts that link online and offline."