W Concept, the Shinsegae-affiliated fashion platform, said on the 26th it will hold its first "Food Fair" through the 6th of next month to capture demand for Chuseok gifts and premium gastronomy.
About 200 brands, including Chosun Deli, Shinsegae L&B, Muralia, Ben & Jerry's, and OURHOME, will take part in the event. With customer lifestyles in mind, it will showcase a wide range of products, from premium desserts and coffee to supplements and traditional liquor.
Ahead of Chuseok, it also assembled a separate lineup of gift products. Punggi Ginseng Sanghoe, Hansamin, Dalzz, Giuseppe Giusti, and Häagen-Dazs will participate to sell high-end gift sets such as red ginseng and truffles, as well as premium desserts.
At 10 a.m. every day during the event, it will run the "9,900 won open run" and "24-hour special price" promotions. It will offer flagship products such as Shinsegae Food, Mirukku Coffee, Bonanza Coffee, Selex, and Niar at discounted prices.
It will run a "72-hour brand day" featuring Tsingtao Non-Alcoholic, Iyaiya & Friends, and more, and offer a 5% rewards benefit on select brands including Chosun Deli, Boksundoga, and Onist. It will also provide a three-coupon pack, including a first-come, first-served 50% off coupon and up to 25% off applicable to food products.
A W Concept official said, "Following fashion and lifestyle, we prepared our first Food Fair with W Concept's own sophisticated curation for customers who choose even food by their tastes," and added, "We hope you enjoy abundant benefits, from Chuseok gifts to gourmet shopping for yourself."